{"product_id":"scruples-urban-shock-direct-dye-remover","title":"Scruples Urban Shock Direct Dye Remover","description":"\u003cdiv class=\"large-row large-row-under  product-description__no-expand\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003eA game-changing color remover that utilizes water to help gently clear away any existing direct dyes in the hairnet wt 4 oz (113.4g)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves unwanted direct dye haircolor quickly and evenly without damage, NO DEVELOPER REQUIRED!\u003c\/li\u003e\n\u003cli\u003eEasy-to-use formula only removes direct dyes and will not lighten natural hair color or permanent haircolor.\u003c\/li\u003e\n\u003cli\u003eFortified with avocado oil and Scruples Protective Barrier Complex (PBX®) to help protect against breakage and keep hair healthy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"139\" data-end=\"187\"\u003eFAQ \u003c\/h2\u003e\n\u003cp data-start=\"189\" data-end=\"546\"\u003e\u003cstrong data-start=\"189\" data-end=\"244\"\u003eQ: What is Scruples Urban Shock Direct Dye Remover?\u003c\/strong\u003e\u003cbr data-start=\"244\" data-end=\"247\"\u003eA: It’s a professional-strength remover designed specifically to strip out unwanted \u003cstrong data-start=\"331\" data-end=\"386\"\u003edirect-dye (semi-permanent \/ vivid \/ non-oxidative)\u003c\/strong\u003e hair color from hair. Unlike a bleach, it doesn’t lift natural pigment — it targets and removes artificial dye molecules. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"548\" data-end=\"1103\"\u003e\u003cstrong data-start=\"548\" data-end=\"572\"\u003eQ: How does it work?\u003c\/strong\u003e\u003cbr data-start=\"572\" data-end=\"575\"\u003eA: You mix equal parts of the remover powder and \u003cstrong data-start=\"624\" data-end=\"642\"\u003ecold tap water\u003c\/strong\u003e (1:1 ratio) in a non-metal bowl. \u003cbr data-start=\"713\" data-end=\"716\"\u003eThen apply on hair treated with direct dye, cover with a processing cap (no heat), process up to about \u003cstrong data-start=\"819\" data-end=\"833\"\u003e30 minutes\u003c\/strong\u003e (checking frequently), and rinse thoroughly. \u003cbr data-start=\"916\" data-end=\"919\"\u003eAfter rinsing, follow with a deep-cleansing or clarifying shampoo, then condition (for example with a detangling conditioner) to restore moisture.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1105\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1105\" data-end=\"1165\"\u003eQ: What does the remover do — and what does it \u003cem data-start=\"1154\" data-end=\"1159\"\u003enot\u003c\/em\u003e do?\u003c\/strong\u003e\u003cbr data-start=\"1165\" data-end=\"1168\"\u003eA: \u003cstrong data-start=\"1171\" data-end=\"1179\"\u003eDoes\u003c\/strong\u003e: removes existing direct\/semi-permanent dyes evenly and gently, helping hair return closer to its pre-colored state. \u003cbr data-start=\"1334\" data-end=\"1337\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1349\"\u003eDoes not\u003c\/strong\u003e: lighten natural hair color or permanent oxidative hair dyes — it's only for direct-dye removal. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1486\" data-end=\"1881\"\u003e\u003cstrong data-start=\"1486\" data-end=\"1520\"\u003eQ: Is it safe for hair health?\u003c\/strong\u003e\u003cbr data-start=\"1520\" data-end=\"1523\"\u003eA: Yes — the formula is fortified with \u003cstrong data-start=\"1562\" data-end=\"1577\"\u003eavocado oil\u003c\/strong\u003e and the brand’s \u003cstrong data-start=\"1594\" data-end=\"1629\"\u003ePBX® Protective Barrier Complex\u003c\/strong\u003e, which help protect hair from breakage and support hair integrity while removing color. \u003cbr data-start=\"1755\" data-end=\"1758\"\u003eIt’s also gluten-free and fragrance-free, which is beneficial for sensitive scalps.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1883\" data-end=\"1984\"\u003e\u003cstrong data-start=\"1883\" data-end=\"1949\"\u003eQ: When is this product especially useful \/ who should use it?\u003c\/strong\u003e\u003cbr data-start=\"1949\" data-end=\"1952\"\u003eA: It’s ideal for clients who:\u003c\/p\u003e\n\u003cul data-start=\"1985\" data-end=\"2276\"\u003e\n\u003cli data-start=\"1985\" data-end=\"2119\"\u003e\n\u003cp data-start=\"1987\" data-end=\"2119\"\u003eHave previously applied direct-dye or vivid\/semi-permanent color and want to \u003cstrong data-start=\"2064\" data-end=\"2089\"\u003eremove or reset color\u003c\/strong\u003e before a new color service.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2120\" data-end=\"2207\"\u003e\n\u003cp data-start=\"2122\" data-end=\"2207\"\u003eWant to correct unwanted or uneven direct-dye results without the damage of bleach.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2208\" data-end=\"2276\"\u003e\n\u003cp data-start=\"2210\" data-end=\"2276\"\u003ePrefer a gentler, no-developer, low-lift color removal solution.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2278\" data-end=\"2724\"\u003e\u003cstrong data-start=\"2278\" data-end=\"2337\"\u003eQ: What precautions should stylists take when using it?\u003c\/strong\u003e\u003cbr data-start=\"2337\" data-end=\"2340\"\u003eA: Because it only removes direct dyes, always \u003cstrong data-start=\"2387\" data-end=\"2423\"\u003econfirm the hair’s color history\u003c\/strong\u003e (direct vs. permanent dye). Do \u003cstrong data-start=\"2455\" data-end=\"2462\"\u003enot\u003c\/strong\u003e use with heat — process at room temperature only.\u003cbr data-start=\"2550\" data-end=\"2553\"\u003eAfter removal, use a clarifying shampoo then a nourishing conditioner or treatment, as hair cuticle will need care and hydration. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2726\" data-end=\"3188\"\u003e\u003cstrong data-start=\"2726\" data-end=\"2765\"\u003eQ: What results can clients expect?\u003c\/strong\u003e\u003cbr data-start=\"2765\" data-end=\"2768\"\u003eA: Clients should see a \u003cstrong data-start=\"2792\" data-end=\"2877\"\u003esignificant reduction or complete removal of unwanted direct\/semi-permanent color\u003c\/strong\u003e, leaving hair closer to its natural or virgin base (or at least a blanker canvas), ready for recoloring or toning without interference from old pigment. Color will fade evenly rather than patchy or spotty, especially when followed by proper cleansing and conditioning. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"BSD Products","offers":[{"title":"Default Title","offer_id":45255459405939,"sku":"SCR873","price":26.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/6171\/5571\/files\/UR_2.jpg?v=1784227102","url":"https:\/\/bsdproducts.com\/products\/scruples-urban-shock-direct-dye-remover","provider":"BSD Products","version":"1.0","type":"link"}