{"product_id":"scruples-urban-shock-brights","title":"Scruples Urban Shock Brights","description":"\u003cdiv class=\"large-row large-row-under  product-description__no-expand\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eA shocking series of bright, pigment-packed, direct dye haircolors that expand the URBAN SHOCK palette.\u003c\/li\u003e\n\u003cli\u003eBrightens up the room with long-lasting, highly concentrated colors that last up to 25 shampoos. (results depend on shade(s) used, hair porosity, application and aftercare routine)\u003c\/li\u003e\n\u003cli\u003eEncourages self-expression with 7 intermixable shades and a clear that allows for unlimited palette potential.\u003c\/li\u003e\n\u003cli\u003eScruples' Protective Barrier Complex (PBX®) surrounds and shields the direct dye molecule during application, for seamless color saturation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"213\" data-end=\"250\"\u003eFAQ – Scruples Urban Shock Brights\u003c\/h2\u003e\n\u003cp data-start=\"252\" data-end=\"731\"\u003e\u003cstrong data-start=\"252\" data-end=\"322\"\u003eQ1. What is Urban Shock Brights and what type of hair color is it?\u003c\/strong\u003e\u003cbr data-start=\"322\" data-end=\"325\"\u003e\u003cstrong data-start=\"325\" data-end=\"332\"\u003eA1.\u003c\/strong\u003e Urban Shock Brights is a \u003cem data-start=\"358\" data-end=\"401\"\u003edirect-dye, gel-based creative hair color\u003c\/em\u003e line — meaning it deposits vibrant pigments without requiring a developer. \u003cbr data-start=\"514\" data-end=\"517\"\u003eBecause it’s “direct dye,” it’s ideal for creative, fashion, and vivid color work (bright shades, pastel blends, or dramatic tone changes) rather than standard permanent color.\u003c\/p\u003e\n\u003cp data-start=\"733\" data-end=\"1046\"\u003e\u003cstrong data-start=\"733\" data-end=\"810\"\u003eQ2. What makes Urban Shock Brights special compared to typical hair dyes?\u003c\/strong\u003e\u003cbr data-start=\"810\" data-end=\"813\"\u003e\u003cstrong data-start=\"813\" data-end=\"820\"\u003eA2.\u003c\/strong\u003e - It uses a highly concentrated pigment formula, giving bold, vivid color results with lower damage risk because no peroxide, no PPD, no ammonia, and no additional developer are needed.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"1047\" data-end=\"1548\"\u003e\n\u003cli data-start=\"1047\" data-end=\"1350\"\u003e\n\u003cp data-start=\"1049\" data-end=\"1350\"\u003eThe formula includes a protective blend — featuring the brand’s proprietary protective complex (PBX®) plus conditioning components (like ECOCERT® certified shea butter and superfruits) — which helps shield the hair during application and adds moisture\/softness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1351\" data-end=\"1548\"\u003e\n\u003cp data-start=\"1353\" data-end=\"1548\"\u003eThe results can last up to ~25 shampoos (depending on hair porosity, aftercare, shade used), giving a good balance between vivid fashion tones and longevity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1550\" data-end=\"2169\"\u003e\u003cstrong data-start=\"1550\" data-end=\"1637\"\u003eQ3. Which shades are available — and is there flexibility for mixing custom colors?\u003c\/strong\u003e\u003cbr data-start=\"1637\" data-end=\"1640\"\u003e\u003cstrong data-start=\"1640\" data-end=\"1647\"\u003eA3.\u003c\/strong\u003e The Urban Shock Brights palette includes at least these shades: Aqua-Mint, Berry-Magenta, Ruby-Rose, Amethyst-Lilac, Cobalt-Sky, Charcoal-Silver, and Lemon-Meringue — plus a “Clear Mixer” base that stylists can use to dilute or soften the intensity.\u003cbr data-start=\"1935\" data-end=\"1938\"\u003eYes — because the shades are intermixable (and you have a clear base), stylists can blend to create custom or pastelized versions, allowing for maximum creativity and tailor-made color results.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2171\" data-end=\"2301\"\u003e\u003cstrong data-start=\"2171\" data-end=\"2253\"\u003eQ4. For what kinds of hair or client needs is Urban Shock Brights best suited?\u003c\/strong\u003e\u003cbr data-start=\"2253\" data-end=\"2256\"\u003e\u003cstrong data-start=\"2256\" data-end=\"2263\"\u003eA4.\u003c\/strong\u003e Urban Shock Brights works best for:\u003c\/p\u003e\n\u003cul data-start=\"2302\" data-end=\"2808\"\u003e\n\u003cli data-start=\"2302\" data-end=\"2412\"\u003e\n\u003cp data-start=\"2304\" data-end=\"2412\"\u003eClients wanting \u003cstrong data-start=\"2320\" data-end=\"2363\"\u003efashion-forward, vivid, creative colors\u003c\/strong\u003e (bright tones, pastels, bold transformations).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2413\" data-end=\"2594\"\u003e\n\u003cp data-start=\"2415\" data-end=\"2594\"\u003ePre-lightened or bleached hair (or hair with light base tones), because direct dyes show up best on lighter bases — ideal for stylists doing creative or trending color services.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2595\" data-end=\"2808\"\u003e\n\u003cp data-start=\"2597\" data-end=\"2808\"\u003eClients looking for \u003cstrong data-start=\"2617\" data-end=\"2651\"\u003esemi-lasting, expressive color\u003c\/strong\u003e without the commitment (or damage potential) of permanent peroxide-based dye — good for color change experimentation, seasonal looks, or frequent updates.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2810\" data-end=\"3464\"\u003e\u003cstrong data-start=\"2810\" data-end=\"2891\"\u003eQ5. How should stylists apply Urban Shock Brights — any special instructions?\u003c\/strong\u003e\u003cbr data-start=\"2891\" data-end=\"2894\"\u003e\u003cstrong data-start=\"2894\" data-end=\"2901\"\u003eA5.\u003c\/strong\u003e Because it’s a direct-dye gel, no developer or peroxide is required. The stylists simply apply the gel color onto clean, pre-lightened or light-toned hair, saturate the strands evenly, leave it per the brand’s recommended processing time (as specified on packaging\/instructions), then rinse.\u003cbr data-start=\"3231\" data-end=\"3234\"\u003eBecause of the intense pigment, using the Clear Mixer from the Brights line (or diluting with a light base) is recommended when clients want softer or pastel tones rather than full saturation.\u003c\/p\u003e\n\u003cp data-start=\"3466\" data-end=\"4043\"\u003e\u003cstrong data-start=\"3466\" data-end=\"3583\"\u003eQ6. What aftercare or maintenance should be recommended to clients using Brights for best longevity and vibrancy?\u003c\/strong\u003e\u003cbr data-start=\"3583\" data-end=\"3586\"\u003e\u003cstrong data-start=\"3586\" data-end=\"3593\"\u003eA6.\u003c\/strong\u003e Because direct dye colors tend to fade more quickly than permanent color, recommend \u003cstrong data-start=\"3678\" data-end=\"3739\"\u003ecolor-safe, sulfate-free shampoos and gentle conditioners\u003c\/strong\u003e, less frequent washing, cold\/warm water (not hot), and minimal heat styling — to prolong color life.\u003cbr data-start=\"3840\" data-end=\"3843\"\u003eGiven that Brights promises up to ~25 washes under ideal conditions, proper aftercare and use of color-protective products will maximize vibrancy and longevity.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"BSD Products","offers":[{"title":"Amethyst","offer_id":45255464943731,"sku":"SCRURBAL","price":9.57,"currency_code":"USD","in_stock":true},{"title":"Aqua","offer_id":45255464976499,"sku":"SCRURBAM","price":9.57,"currency_code":"USD","in_stock":true},{"title":"Berry","offer_id":45255465009267,"sku":"SCRURBBM","price":9.57,"currency_code":"USD","in_stock":true},{"title":"Charcoal","offer_id":45255465042035,"sku":"SCRURBCHS","price":9.57,"currency_code":"USD","in_stock":true},{"title":"Cobalt","offer_id":45255465074803,"sku":"SCRURBCS","price":9.57,"currency_code":"USD","in_stock":true},{"title":"Clear","offer_id":45255465107571,"sku":"SCRURBCM","price":9.57,"currency_code":"USD","in_stock":true},{"title":"Ruby Rose","offer_id":45376489193587,"sku":"SCRURBRR","price":9.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/6171\/5571\/files\/URBA_9ba1c716-8e78-4f89-9521-7c1b38ff72e8.jpg?v=1784227139","url":"https:\/\/bsdproducts.com\/products\/scruples-urban-shock-brights","provider":"BSD Products","version":"1.0","type":"link"}