{"product_id":"scruples-true-integrity-creme-color-merlot-series","title":"Scruples True Integrity Creme Color - Merlot Series","description":"\u003cdiv class=\"large-row large-row-under  product-description__no-expand\"\u003e\n\u003cdiv class=\"rte rte--expanded-images clearfix row tab-content tab-content--active  product-description__no-expand\" id=\"tab1\"\u003e\n\u003cp\u003eA low-ammonia permanent and demi-permanent creme hair color system.net wt 2.05 oz (58.2g) (60ml)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA low-ammonia permanent and demi-permanent creme hair color system.\u003c\/li\u003e\n\u003cli\u003eCreates beautiful, rich looking shades and fashion forward color.\u003c\/li\u003e\n\u003cli\u003eProvides expert gray coverage.\u003c\/li\u003e\n\u003cli\u003eLeaves hair with an opalescent finish.\u003c\/li\u003e\n\u003cli\u003eLow ammonia; less than 1% when mixed.\u003c\/li\u003e\n\u003cli\u003eTrue to level, true to swatch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eColors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"230\" data-end=\"290\"\u003eFAQ\u003c\/h2\u003e\n\u003cp data-start=\"292\" data-end=\"731\"\u003e\u003cstrong data-start=\"292\" data-end=\"359\"\u003eQ: What is Scruples True Integrity Crème Color — Merlot Series?\u003c\/strong\u003e\u003cbr data-start=\"359\" data-end=\"362\"\u003eA: The Merlot Series is part of Scruples’ “True Integrity \/ Opalescent Crème Colour” line — a permanent (or demi-permanent, depending on developer) crème hair-color system. The Merlot Series offers rich red \/ mahogany-brown \/ red-violet based shades (RM levels) for clients looking for warm, fashion-forward brunettes or red tones. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"733\" data-end=\"801\"\u003e\u003cstrong data-start=\"733\" data-end=\"794\"\u003eQ: What are the main benefits of using the Merlot Series?\u003c\/strong\u003e\u003cbr data-start=\"794\" data-end=\"797\"\u003eA:\u003c\/p\u003e\n\u003cul data-start=\"802\" data-end=\"1807\"\u003e\n\u003cli data-start=\"802\" data-end=\"966\"\u003e\n\u003cp data-start=\"804\" data-end=\"966\"\u003eProvides \u003cstrong data-start=\"813\" data-end=\"847\"\u003evibrant, saturated, rich color\u003c\/strong\u003e — delivering deep red \/ mahogany \/ red-brown tones with strong pigment payoff. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"967\" data-end=\"1162\"\u003e\n\u003cp data-start=\"969\" data-end=\"1162\"\u003eOffers \u003cstrong data-start=\"976\" data-end=\"1003\"\u003eexcellent gray coverage\u003c\/strong\u003e — even with deeper or fashion-toned shades, the formula deposits opaque coverage for grays or previously colored hair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1163\" data-end=\"1340\"\u003e\n\u003cp data-start=\"1165\" data-end=\"1340\"\u003eDelivers an \u003cstrong data-start=\"1177\" data-end=\"1206\"\u003eopalescent, glossy finish\u003c\/strong\u003e — the “Opalescent” line yields a shine and depth that enhance color vibrancy and hair luster. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1341\" data-end=\"1605\"\u003e\n\u003cp data-start=\"1343\" data-end=\"1605\"\u003eUses a \u003cstrong data-start=\"1350\" data-end=\"1373\"\u003elow-ammonia formula\u003c\/strong\u003e (less than ~1% when mixed) — making it a gentler permanent \/ demi-permanent option compared to high-ammonia colors, which can be beneficial for clients concerned about scalp\/hair sensitivity. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1606\" data-end=\"1807\"\u003e\n\u003cp data-start=\"1608\" data-end=\"1807\"\u003eProvides \u003cstrong data-start=\"1617\" data-end=\"1663\"\u003etrue-to-level \/ true-to-swatch consistency\u003c\/strong\u003e, helping stylists deliver predictable, uniform results — useful for repeat clients or when mixing shades. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1809\" data-end=\"1920\"\u003e\u003cstrong data-start=\"1809\" data-end=\"1879\"\u003eQ: What hair types or client needs is the Merlot Series ideal for?\u003c\/strong\u003e\u003cbr data-start=\"1879\" data-end=\"1882\"\u003eA: The Merlot Series works well for:\u003c\/p\u003e\n\u003cul data-start=\"1921\" data-end=\"2546\"\u003e\n\u003cli data-start=\"1921\" data-end=\"2045\"\u003e\n\u003cp data-start=\"1923\" data-end=\"2045\"\u003eClients seeking \u003cstrong data-start=\"1939\" data-end=\"2005\"\u003erich red-brown, mahogany, or deep brunette with red undertones\u003c\/strong\u003e rather than neutral or blonde shades.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2046\" data-end=\"2193\"\u003e\n\u003cp data-start=\"2048\" data-end=\"2193\"\u003eClients needing \u003cstrong data-start=\"2064\" data-end=\"2115\"\u003efull gray coverage with a warm\/red-toned finish\u003c\/strong\u003e — ideal for those transitioning from grays to brunette or red-based colors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2194\" data-end=\"2374\"\u003e\n\u003cp data-start=\"2196\" data-end=\"2374\"\u003eSituations where \u003cstrong data-start=\"2213\" data-end=\"2252\"\u003eglossy, deep, fashion-forward color\u003c\/strong\u003e is desired — for example, brunettes wanting to refresh or intensify tone, or clients seeking a noticeable color change.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2375\" data-end=\"2546\"\u003e\n\u003cp data-start=\"2377\" data-end=\"2546\"\u003eClients who want \u003cstrong data-start=\"2394\" data-end=\"2445\"\u003ea gentler permanent\/demi-permanent color option\u003c\/strong\u003e (thanks to low ammonia), especially if hair is previously processed, fragile, or frequently colored.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2548\" data-end=\"2712\"\u003e\u003cstrong data-start=\"2548\" data-end=\"2638\"\u003eQ: How should a stylist use the Merlot Series for best results (mixing \u0026amp; application)?\u003c\/strong\u003e\u003cbr data-start=\"2638\" data-end=\"2641\"\u003eA: Typical application guidelines (as per the True Integrity system):\u003c\/p\u003e\n\u003cul data-start=\"2713\" data-end=\"3415\"\u003e\n\u003cli data-start=\"2713\" data-end=\"2867\"\u003e\n\u003cp data-start=\"2715\" data-end=\"2867\"\u003eMix the color at \u003cstrong data-start=\"2732\" data-end=\"2770\"\u003e1 part color : 1.5 parts developer\u003c\/strong\u003e (per manufacturer instructions) for standard processing.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2868\" data-end=\"3010\"\u003e\n\u003cp data-start=\"2870\" data-end=\"3010\"\u003eApply to \u003cstrong data-start=\"2879\" data-end=\"2901\"\u003edry, unwashed hair\u003c\/strong\u003e with bowl and brush to ensure even saturation and reliable coverage.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3011\" data-end=\"3172\"\u003e\n\u003cp data-start=\"3013\" data-end=\"3172\"\u003eProcess according to recommended time (per hair condition, starting level, and developer strength), monitoring for even deposit and avoiding over-processing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3173\" data-end=\"3415\"\u003e\n\u003cp data-start=\"3175\" data-end=\"3415\"\u003eRinse, shampoo with a color-safe shampoo, and follow with a conditioner or treatment to seal in moisture and maintain hair health after dyeing. Because the formula is designed to be gentler, after-care ensures optimal shine and longevity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3417\" data-end=\"3516\"\u003e\u003cstrong data-start=\"3417\" data-end=\"3489\"\u003eQ: What results should clients expect after using the Merlot Series?\u003c\/strong\u003e\u003cbr data-start=\"3489\" data-end=\"3492\"\u003eA: Clients can expect:\u003c\/p\u003e\n\u003cul data-start=\"3517\" data-end=\"3916\"\u003e\n\u003cli data-start=\"3517\" data-end=\"3612\"\u003e\n\u003cp data-start=\"3519\" data-end=\"3612\"\u003eDeep, rich red-brown \/ mahogany \/ warm brunette tones with vibrant color pay-off and depth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3613\" data-end=\"3687\"\u003e\n\u003cp data-start=\"3615\" data-end=\"3687\"\u003eUniform, opaque coverage — even over grays or previously colored hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3688\" data-end=\"3798\"\u003e\n\u003cp data-start=\"3690\" data-end=\"3798\"\u003eA glossy, polished, salon-quality finish with shine and dimension, thanks to the Opalescent Creme formula.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3799\" data-end=\"3916\"\u003e\n\u003cp data-start=\"3801\" data-end=\"3916\"\u003eLong-lasting color retention, given proper after-care (color-safe maintenance, conditioning, and gentle styling).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3918\" data-end=\"4538\"\u003e\u003cstrong data-start=\"3918\" data-end=\"4006\"\u003eQ: Why choose Merlot Series over other color lines or highlight\/lightening services?\u003c\/strong\u003e\u003cbr data-start=\"4006\" data-end=\"4009\"\u003eA: The Merlot Series simplifies achieving rich, saturated red-brown or mahogany shades without needing a separate bleaching or lightening step. Because it’s a permanent\/demi-permanent crème color, it’s less damaging than repeated bleach or high-lift services — especially when hair integrity, scalp comfort, and shine are priorities. The low-ammonia, high-pigment formula makes it versatile for corrective coloring, covering grays, or refreshing brunette\/red tones with reduced chemical stress compared to harsher alternatives.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"BSD Products","offers":[{"title":"3RM - Dark Red Mahogany Brown","offer_id":45255453704307,"sku":"SCR8803RM","price":9.57,"currency_code":"USD","in_stock":true},{"title":"4RM - Medium Red Mahogany Brown","offer_id":45255453737075,"sku":"SCR8804RM","price":9.57,"currency_code":"USD","in_stock":true},{"title":"5RM - Red Mahogany Brown","offer_id":45255453769843,"sku":"SCR8805RM","price":9.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/6171\/5571\/files\/MERLOT.jpg?v=1784227086","url":"https:\/\/bsdproducts.com\/products\/scruples-true-integrity-creme-color-merlot-series","provider":"BSD Products","version":"1.0","type":"link"}