{"product_id":"scruples-true-integrity-creme-color-conceal","title":"Scruples True Integrity Creme Color- Conceal","description":"\u003cp\u003eA low-ammonia permanent and demi-permanent creme hair color system.net wt 2.05 oz (58.2g) (60ml)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA low-ammonia permanent and demi-permanent creme hair color system.\u003c\/li\u003e\n\u003cli\u003eCreates beautiful, rich looking shades and fashion forward color.\u003c\/li\u003e\n\u003cli\u003eProvides expert gray coverage.\u003c\/li\u003e\n\u003cli\u003eLeaves hair with an opalescent finish.\u003c\/li\u003e\n\u003cli\u003eLow ammonia; less than 1% when mixed.\u003c\/li\u003e\n\u003cli\u003eTrue to level, true to swatch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"124\" data-end=\"178\"\u003eFAQ – Scruples True Integrity Creme Color – Conceal\u003c\/h2\u003e\n\u003cp data-start=\"180\" data-end=\"859\"\u003e\u003cstrong data-start=\"180\" data-end=\"284\"\u003eQ1. What is True Integrity “Conceal” and what makes it different from standard permanent hair color?\u003c\/strong\u003e\u003cbr data-start=\"284\" data-end=\"287\"\u003e\u003cstrong data-start=\"287\" data-end=\"294\"\u003eA1.\u003c\/strong\u003e True Integrity “Conceal” is part of the Scruples True Integrity Opalescent Creme Color line. It’s a low-ammonia permanent (or demi-permanent depending on developer) hair-color formula designed for expert gray coverage and color deposit at natural hair levels. \u003cbr data-start=\"592\" data-end=\"595\"\u003eBecause it uses a low-ammonia base (less than 1% when mixed), it tends to be gentler on hair than many traditional permanent dyes — making it suitable for clients looking for rich, lasting color without overly harsh chemicals.\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"1451\"\u003e\u003cstrong data-start=\"861\" data-end=\"932\"\u003eQ2. What is the “Conceal” additive and when should stylists use it?\u003c\/strong\u003e\u003cbr data-start=\"932\" data-end=\"935\"\u003e\u003cstrong data-start=\"935\" data-end=\"942\"\u003eA2.\u003c\/strong\u003e The “Conceal” variant is a gray-coverage additive within the True Integrity line. It contains a dense dye load with pigments specifically formulated to match what’s often missing from gray hair at darker or lighter levels — thereby anchoring color and ensuring balanced, even gray coverage.\u003cbr data-start=\"1271\" data-end=\"1274\"\u003eStylists typically use it when formulating for clients with 25 %–100 % gray hair to achieve reliable coverage and a natural-looking result.\u003c\/p\u003e\n\u003cp data-start=\"1453\" data-end=\"2063\"\u003e\u003cstrong data-start=\"1453\" data-end=\"1553\"\u003eQ3. Does True Integrity Creme Color – Conceal still deliver good shine and hair health benefits?\u003c\/strong\u003e\u003cbr data-start=\"1553\" data-end=\"1556\"\u003e\u003cstrong data-start=\"1556\" data-end=\"1563\"\u003eA3.\u003c\/strong\u003e Yes. The True Integrity Creme Color line (including Conceal) uses a “Protective Barrier Complex (PBX)” that helps deposit color deep into the hair shaft while helping protect hair integrity — promoting color longevity and protecting the hair structure.\u003cbr data-start=\"1854\" data-end=\"1857\"\u003eAlso, the formula mixes into a creamy consistency and is designed to deliver rich, opalescent results that look natural yet vibrant, rather than overly harsh or brassy.\u003c\/p\u003e\n\u003cp data-start=\"2065\" data-end=\"2881\"\u003e\u003cstrong data-start=\"2065\" data-end=\"2141\"\u003eQ4. What is the recommended mixing ratio and how should it be processed?\u003c\/strong\u003e\u003cbr data-start=\"2141\" data-end=\"2144\"\u003e\u003cstrong data-start=\"2144\" data-end=\"2151\"\u003eA4.\u003c\/strong\u003e For standard color services with True Integrity Creme Color, the typical mixing ratio is \u003cstrong data-start=\"2241\" data-end=\"2279\"\u003e1 part color : 1.5 parts developer\u003c\/strong\u003e (e.g., 1 oz color + 1.5 oz developer) when using True Integrity’s recommended creme developer.\u003cbr data-start=\"2412\" data-end=\"2415\"\u003eFor gray coverage using the Conceal additive: the protocol commonly is to use ~¾ oz of the desired shade + Conceal additive + 1.5 oz of developer, especially when gray coverage is 25–100%.\u003cbr data-start=\"2641\" data-end=\"2644\"\u003eAfter mixing, apply to dry hair in a bowl-and-brush method, process as per developer chart (depending on developer strength), then shampoo, apply no-peroxide neutralizer if required, and condition.\u003c\/p\u003e\n\u003cp data-start=\"2883\" data-end=\"3001\"\u003e\u003cstrong data-start=\"2883\" data-end=\"2955\"\u003eQ5. What hair-color and client scenarios is Conceal best suited for?\u003c\/strong\u003e\u003cbr data-start=\"2955\" data-end=\"2958\"\u003e\u003cstrong data-start=\"2958\" data-end=\"2965\"\u003eA5.\u003c\/strong\u003e Conceal is ideal for clients who:\u003c\/p\u003e\n\u003cul data-start=\"3002\" data-end=\"3524\"\u003e\n\u003cli data-start=\"3002\" data-end=\"3111\"\u003e\n\u003cp data-start=\"3004\" data-end=\"3111\"\u003eHave \u003cstrong data-start=\"3009\" data-end=\"3036\"\u003e25 % to 100 % gray hair\u003c\/strong\u003e, needing reliable gray coverage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3112\" data-end=\"3334\"\u003e\n\u003cp data-start=\"3114\" data-end=\"3334\"\u003eWant \u003cstrong data-start=\"3119\" data-end=\"3158\"\u003epermanent or demi-permanent results\u003c\/strong\u003e with less ammonia compared to many traditional permanent dyes — helpful for clients concerned about hair damage or scalp sensitivity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3335\" data-end=\"3524\"\u003e\n\u003cp data-start=\"3337\" data-end=\"3524\"\u003eDesire \u003cstrong data-start=\"3344\" data-end=\"3373\"\u003erich, true-to-level color\u003c\/strong\u003e and an “opalescent finish” — natural-looking tone and shine rather than harsh flat color or overly warm tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3526\" data-end=\"4267\"\u003e\u003cstrong data-start=\"3526\" data-end=\"3646\"\u003eQ6. Are there any preparation or special considerations stylists should know before using Conceal for gray coverage?\u003c\/strong\u003e\u003cbr data-start=\"3646\" data-end=\"3649\"\u003e\u003cstrong data-start=\"3649\" data-end=\"3656\"\u003eA6.\u003c\/strong\u003e Yes — for optimal deposit and even results, it’s recommended to clarify hair prior to coloring (e.g., using a deep-cleansing shampoo) to remove buildup that might interfere with penetration.\u003cbr data-start=\"3887\" data-end=\"3890\"\u003eAlso, when using Conceal for gray coverage, color balancing the ends during the last 5–10 minutes of the process helps ensure uniform color. If parts of the hair were previously treated with permanent color, stylists should avoid using Conceal additive on those sections — instead remix the formula without Conceal for the treated areas.\u003c\/p\u003e","brand":"BSD Products","offers":[{"title":"Conceal Levels 3-6","offer_id":45255465435251,"sku":"SCR88036","price":9.57,"currency_code":"USD","in_stock":true},{"title":"Conceal Levels 7-10","offer_id":45255465468019,"sku":"SCR880710","price":9.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/6171\/5571\/files\/CONCEAL3-6.webp?v=1784227143","url":"https:\/\/bsdproducts.com\/products\/scruples-true-integrity-creme-color-conceal","provider":"BSD Products","version":"1.0","type":"link"}