{"product_id":"scruples-true-integrity-creme-color-cherry-chocolate-series","title":"Scruples True Integrity Creme Color - Cherry Chocolate Series","description":"\u003cdiv class=\"large-row large-row-under  product-description__no-expand\"\u003e\n\u003cdiv class=\"rte rte--expanded-images clearfix row tab-content tab-content--active  product-description__no-expand\" id=\"tab1\"\u003e\n\u003cp\u003eA low-ammonia permanent and demi-permanent creme hair color system.net wt 2.05 oz (58.2g) (60ml)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA low-ammonia permanent and demi-permanent creme hair color system.\u003c\/li\u003e\n\u003cli\u003eCreates beautiful, rich looking shades and fashion forward color.\u003c\/li\u003e\n\u003cli\u003eProvides expert gray coverage.\u003c\/li\u003e\n\u003cli\u003eLeaves hair with an opalescent finish.\u003c\/li\u003e\n\u003cli\u003eLow ammonia; less than 1% when mixed.\u003c\/li\u003e\n\u003cli\u003eTrue to level, true to swatch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eColors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 data-start=\"288\" data-end=\"358\"\u003eFAQ \u003c\/h2\u003e\n\u003cp data-start=\"360\" data-end=\"776\"\u003e\u003cstrong data-start=\"360\" data-end=\"437\"\u003eQ: What is Scruples True Integrity Crème Color — Cherry Chocolate Series?\u003c\/strong\u003e\u003cbr data-start=\"437\" data-end=\"440\"\u003eA: The Cherry Chocolate Series is part of the Scruples True Integrity (Opalescent) Crème Colour system. It’s a low-ammonia permanent (or demi-permanent, depending on developer strength) hair-color line designed to deliver rich, warm mahogany-chocolate-brown shades with subtle red\/amber undertones. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"778\" data-end=\"856\"\u003e\u003cstrong data-start=\"778\" data-end=\"849\"\u003eQ: What are the main benefits of using the Cherry Chocolate Series?\u003c\/strong\u003e\u003cbr data-start=\"849\" data-end=\"852\"\u003eA:\u003c\/p\u003e\n\u003cul data-start=\"857\" data-end=\"1850\"\u003e\n\u003cli data-start=\"857\" data-end=\"1069\"\u003e\n\u003cp data-start=\"859\" data-end=\"1069\"\u003eProvides \u003cstrong data-start=\"868\" data-end=\"923\"\u003erich, glossy mahogany-chocolate to warm brown tones\u003c\/strong\u003e — from deeper brown shades to lighter mahogany-blonde interpretations (depending on shade and developer). \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1070\" data-end=\"1280\"\u003e\n\u003cp data-start=\"1072\" data-end=\"1280\"\u003eOffers \u003cstrong data-start=\"1079\" data-end=\"1112\"\u003efull gray\/white-hair coverage\u003c\/strong\u003e, while still giving depth and shine — making it suitable for clients needing reliable coverage but wanting warmth and richness. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1281\" data-end=\"1474\"\u003e\n\u003cp data-start=\"1283\" data-end=\"1474\"\u003eUses a \u003cstrong data-start=\"1290\" data-end=\"1313\"\u003elow-ammonia formula\u003c\/strong\u003e (less than 1% when mixed), which helps reduce chemical aggressiveness — beneficial for scalp comfort and hair integrity. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1475\" data-end=\"1656\"\u003e\n\u003cp data-start=\"1477\" data-end=\"1656\"\u003eLeaves hair with an \u003cstrong data-start=\"1497\" data-end=\"1520\"\u003e“opalescent” finish\u003c\/strong\u003e — meaning rich color saturation with luminous shine and depth rather than flat or dull results. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1657\" data-end=\"1850\"\u003e\n\u003cp data-start=\"1659\" data-end=\"1850\"\u003eThe system is \u003cstrong data-start=\"1673\" data-end=\"1709\"\u003e“true to level \u0026amp; true to swatch”\u003c\/strong\u003e — the shades are calibrated so stylists can reliably predict final color outcomes based on swatches. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1852\" data-end=\"2274\"\u003e\u003cstrong data-start=\"1852\" data-end=\"1915\"\u003eQ: What shades are included in the Cherry Chocolate Series?\u003c\/strong\u003e\u003cbr data-start=\"1915\" data-end=\"1918\"\u003eA: Among the typical shades are: 4MG (Medium Mahogany Gold Brown), 5MG (Mahogany Gold Brown), 6MG (Dark Mahogany Gold Blonde), 7MG (Medium Mahogany Gold Blonde), and 8MG (Light Mahogany Gold Blonde). This range gives stylists flexibility to pick deeper chocolate-brown looks or lighter mahogany-blonde interpretations. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2276\" data-end=\"2410\"\u003e\u003cstrong data-start=\"2276\" data-end=\"2348\"\u003eQ: What hair types or client profiles benefit most from this series?\u003c\/strong\u003e\u003cbr data-start=\"2348\" data-end=\"2351\"\u003eA: The Cherry Chocolate Series works especially well for:\u003c\/p\u003e\n\u003cul data-start=\"2411\" data-end=\"2813\"\u003e\n\u003cli data-start=\"2411\" data-end=\"2513\"\u003e\n\u003cp data-start=\"2413\" data-end=\"2513\"\u003eClients wanting \u003cstrong data-start=\"2429\" data-end=\"2480\"\u003ewarm, rich brunette or mahogany-chocolate tones\u003c\/strong\u003e rather than ash or cool tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2514\" data-end=\"2574\"\u003e\n\u003cp data-start=\"2516\" data-end=\"2574\"\u003eClients needing \u003cstrong data-start=\"2532\" data-end=\"2571\"\u003egray coverage with depth and warmth\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2575\" data-end=\"2671\"\u003e\n\u003cp data-start=\"2577\" data-end=\"2671\"\u003eHair that may be sensitive or previously processed — because of the low-ammonia formulation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2672\" data-end=\"2813\"\u003e\n\u003cp data-start=\"2674\" data-end=\"2813\"\u003eClients who prefer \u003cstrong data-start=\"2693\" data-end=\"2741\"\u003enatural, wearable color with depth and shine\u003c\/strong\u003e — whether they want subtle warmth or a deeper chocolate-brown finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2815\" data-end=\"2952\"\u003e\u003cstrong data-start=\"2815\" data-end=\"2902\"\u003eQ: How should stylists mix and apply Cherry Chocolate Crème Color for best results?\u003c\/strong\u003e\u003cbr data-start=\"2902\" data-end=\"2905\"\u003eA: Follow standard True Integrity guidelines:\u003c\/p\u003e\n\u003cul data-start=\"2953\" data-end=\"3731\"\u003e\n\u003cli data-start=\"2953\" data-end=\"3077\"\u003e\n\u003cp data-start=\"2955\" data-end=\"3077\"\u003eMix the color with developer at a ratio of \u003cstrong data-start=\"2998\" data-end=\"3036\"\u003e1 part color : 1.5 parts developer\u003c\/strong\u003e. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3078\" data-end=\"3224\"\u003e\n\u003cp data-start=\"3080\" data-end=\"3224\"\u003eApply on \u003cstrong data-start=\"3089\" data-end=\"3111\"\u003edry, unwashed hair\u003c\/strong\u003e using proper tools (bowl \u0026amp; brush or applicator) to ensure even coverage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3225\" data-end=\"3337\"\u003e\n\u003cp data-start=\"3227\" data-end=\"3337\"\u003eProcess according to manufacturer’s directions (depending on hair type, starting level, and desired result).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3338\" data-end=\"3731\"\u003e\n\u003cp data-start=\"3340\" data-end=\"3731\"\u003eAfter processing, shampoo with a color-safe shampoo and apply a good conditioner or treatment to lock in moisture, seal the cuticle, and help preserve shine and color longevity. Because of the conditioning\/strengthening ingredients included in the formula (like botanical oils, protective complex), proper aftercare enhances softness and durability. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3733\" data-end=\"3835\"\u003e\u003cstrong data-start=\"3733\" data-end=\"3808\"\u003eQ: What results can clients expect after using Cherry Chocolate Series?\u003c\/strong\u003e\u003cbr data-start=\"3808\" data-end=\"3811\"\u003eA: Clients can expect:\u003c\/p\u003e\n\u003cul data-start=\"3836\" data-end=\"4460\"\u003e\n\u003cli data-start=\"3836\" data-end=\"3966\"\u003e\n\u003cp data-start=\"3838\" data-end=\"3966\"\u003eA \u003cstrong data-start=\"3840\" data-end=\"3894\"\u003ewarm, rich mahogany-chocolate or deep brown result\u003c\/strong\u003e with subtle red or golden undertones (depending on the chosen shade).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3967\" data-end=\"4076\"\u003e\n\u003cp data-start=\"3969\" data-end=\"4076\"\u003eEven, full \u003cstrong data-start=\"3980\" data-end=\"3997\"\u003egray coverage\u003c\/strong\u003e — useful for clients needing consistent coverage while getting a rich color.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4077\" data-end=\"4179\"\u003e\n\u003cp data-start=\"4079\" data-end=\"4179\"\u003eHair that appears \u003cstrong data-start=\"4097\" data-end=\"4127\"\u003eshiny, healthy, and glossy\u003c\/strong\u003e, with depth and dimension rather than flat color.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4180\" data-end=\"4284\"\u003e\n\u003cp data-start=\"4182\" data-end=\"4284\"\u003eA \u003cstrong data-start=\"4184\" data-end=\"4213\"\u003elong-lasting color result\u003c\/strong\u003e (with proper aftercare) that maintains depth and richness over time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4285\" data-end=\"4460\"\u003e\n\u003cp data-start=\"4287\" data-end=\"4460\"\u003eA \u003cstrong data-start=\"4289\" data-end=\"4329\"\u003emore comfortable coloring experience\u003c\/strong\u003e (less harsh chemicals) compared to traditional high-ammonia dyes — beneficial for sensitive scalps or previously processed hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"4462\" data-end=\"4997\"\u003e\u003cstrong data-start=\"4462\" data-end=\"4561\"\u003eQ: Why choose Cherry Chocolate Series over other color lines or over bleach + toner approaches?\u003c\/strong\u003e\u003cbr data-start=\"4561\" data-end=\"4564\"\u003eA: The Cherry Chocolate Series offers a reliable, easy one-step permanent color solution to achieve warm, rich brunette or mahogany-brown shades — no need for separate lightening and toning. Since it’s low-ammonia and offers good coverage, it’s gentler on hair, simpler to apply, and more predictable than multi-step processes. It’s ideal when clients want depth, warmth, shine, and longevity without excessive chemical processing.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"BSD Products","offers":[{"title":"4MG - Medium Mahogany Gold Brown","offer_id":45255452819571,"sku":null,"price":9.57,"currency_code":"USD","in_stock":true},{"title":"5MG - Mahogany Gold Brown","offer_id":45255452852339,"sku":null,"price":9.57,"currency_code":"USD","in_stock":true},{"title":"6MG - Dark Mahogany Gold Blonde","offer_id":45255452885107,"sku":null,"price":9.57,"currency_code":"USD","in_stock":true},{"title":"7MG - Medium Mahogany Gold Blonde","offer_id":45255452917875,"sku":null,"price":9.57,"currency_code":"USD","in_stock":true},{"title":"8MG - Light Mahogany Gold Blonde","offer_id":45255452950643,"sku":null,"price":9.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/6171\/5571\/files\/CHECHOC.jpg?v=1784227083","url":"https:\/\/bsdproducts.com\/products\/scruples-true-integrity-creme-color-cherry-chocolate-series","provider":"BSD Products","version":"1.0","type":"link"}