{"title":"Shine","description":null,"products":[{"product_id":"scruples-liter-platinum-shine-toning-shampoo","title":"Scruples Platinum Shine Toning Shampoo","description":"\u003cdiv class=\"large-row large-row-under  product-description__no-expand\"\u003e\n\u003cdiv id=\"tab1\" class=\"rte rte--expanded-images clearfix row tab-content tab-content--active  product-description__no-expand\"\u003e\n\u003cp\u003eViolet colorant neutralizes unwanted yellow and orange tones in the hair, leaving it looking cool, toned and healthy\u003cbr\u003e\u003cspan\u003e--\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGentle, sulfate-free formula\u003c\/li\u003e\n\u003cli\u003eNeutralizes warm \/ brassy tones in brown, blonde and gray hair\u003c\/li\u003e\n\u003cli\u003eDeep purple toning base\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/reliablebeautysupply.com\/collections\/shampoo\/Shampoo\"\u003e\u003cspan\u003eSee Our Salon Shampoo Collection\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 data-start=\"204\" data-end=\"251\"\u003eFAQ \u003c\/h2\u003e\n\u003cp data-start=\"253\" data-end=\"567\"\u003e\u003cstrong data-start=\"253\" data-end=\"307\"\u003eQ: What is Scruples Platinum Shine Toning Shampoo?\u003c\/strong\u003e\u003cbr data-start=\"307\" data-end=\"310\"\u003eA: It is a sulfate-free toning shampoo from Scruples designed to neutralize warm or brassy tones in blonde, gray, light brown, or highlighted hair — helping maintain cool, bright, and vibrant color between salon visits. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"569\" data-end=\"628\"\u003e\u003cstrong data-start=\"569\" data-end=\"621\"\u003eQ: What does it do — what are its main benefits?\u003c\/strong\u003e\u003cbr data-start=\"621\" data-end=\"624\"\u003eA:\u003c\/p\u003e\n\u003cul data-start=\"629\" data-end=\"1277\"\u003e\n\u003cli data-start=\"629\" data-end=\"769\"\u003e\n\u003cp data-start=\"631\" data-end=\"769\"\u003eNeutralizes unwanted yellow or orange tones to eliminate brassiness and restore cool, clean tones. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"885\"\u003e\n\u003cp data-start=\"772\" data-end=\"885\"\u003eAdds shine and healthy-looking brightness to light or color-treated hair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"1132\"\u003e\n\u003cp data-start=\"888\" data-end=\"1132\"\u003eFormulated with conditioning and protective ingredients (like chamomile extract, sea kelp extract, and Scruples’ PBX® complex) to help support hair health, moisture retention, and smoothness while toning. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1133\" data-end=\"1277\"\u003e\n\u003cp data-start=\"1135\" data-end=\"1277\"\u003eGentle enough for regular use, reducing the risk of over-drying compared to harsher clarifying shampoos. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1279\" data-end=\"1350\"\u003e\u003cstrong data-start=\"1279\" data-end=\"1314\"\u003eQ: Who should use this shampoo?\u003c\/strong\u003e\u003cbr data-start=\"1314\" data-end=\"1317\"\u003eA: It’s ideal for clients with:\u003c\/p\u003e\n\u003cul data-start=\"1351\" data-end=\"1702\"\u003e\n\u003cli data-start=\"1351\" data-end=\"1450\"\u003e\n\u003cp data-start=\"1353\" data-end=\"1450\"\u003eBleached, highlighted, platinum, silver, or light blonde hair that tends to develop brassiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1451\" data-end=\"1520\"\u003e\n\u003cp data-start=\"1453\" data-end=\"1520\"\u003eGray or light brown hair where a cooler, neutral tone is desired.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1521\" data-end=\"1581\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1581\"\u003eColor-treated hair that needs both cleansing and toning.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1582\" data-end=\"1702\"\u003e\n\u003cp data-start=\"1584\" data-end=\"1702\"\u003eAnyone wanting to maintain salon-fresh tone, shine, and vibrancy between visits. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1704\" data-end=\"1757\"\u003e\u003cstrong data-start=\"1704\" data-end=\"1750\"\u003eQ: How should it be used for best results?\u003c\/strong\u003e\u003cbr data-start=\"1750\" data-end=\"1753\"\u003eA:\u003c\/p\u003e\n\u003col data-start=\"1758\" data-end=\"2348\"\u003e\n\u003cli data-start=\"1758\" data-end=\"1871\"\u003e\n\u003cp data-start=\"1761\" data-end=\"1871\"\u003eApply to \u003cstrong data-start=\"1770\" data-end=\"1782\"\u003ewet hair\u003c\/strong\u003e, massage to a rich lather, and rinse thoroughly. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1872\" data-end=\"2014\"\u003e\n\u003cp data-start=\"1875\" data-end=\"2014\"\u003eFor lighter toning — or to tone more gently — dilute with a regular shampoo or use less frequently. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2015\" data-end=\"2189\"\u003e\n\u003cp data-start=\"2018\" data-end=\"2189\"\u003eUse \u003cstrong data-start=\"2022\" data-end=\"2037\"\u003eonce a week\u003c\/strong\u003e (or as needed) to maintain tonal balance and prevent brassiness — especially for platinum or very light hair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2190\" data-end=\"2348\"\u003e\n\u003cp data-start=\"2193\" data-end=\"2348\"\u003eFollow with a good conditioner (preferably something moisturizing or color-safe) to restore softness and hydration. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"2350\" data-end=\"2662\"\u003e\u003cstrong data-start=\"2350\" data-end=\"2420\"\u003eQ: Is this shampoo safe for all hair types and color-treated hair?\u003c\/strong\u003e\u003cbr data-start=\"2420\" data-end=\"2423\"\u003eA: Yes. Because it’s sulfate-free and formulated to tone rather than strip, it’s safe for color-treated, highlighted, bleached, or naturally light hair — and can be used on fine to coarse hair types. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2664\" data-end=\"3057\"\u003e\u003cstrong data-start=\"2664\" data-end=\"2753\"\u003eQ: What kind of results can clients expect after using Platinum Shine Toning Shampoo?\u003c\/strong\u003e\u003cbr data-start=\"2753\" data-end=\"2756\"\u003eA: Clients can expect cooler, brighter-toned hair with reduced brassiness, enhanced shine and vibrancy, smoother texture, and an overall polished, salon-fresh look. Over regular use, hair tone stays more stable and color longevity improves between salon visits. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"BSD Products","offers":[{"title":"250ml","offer_id":45255459242099,"sku":"SCR1602","price":12.62,"currency_code":"USD","in_stock":true},{"title":"Liter","offer_id":45255459274867,"sku":"SCR1604","price":25.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/6171\/5571\/files\/cc-platinum-shine-shampoo-8oz-base-image.jpg?v=1784227100"}],"url":"https:\/\/bsdproducts.com\/collections\/shine.oembed","provider":"BSD Products","version":"1.0","type":"link"}