A low-ammonia permanent and demi-permanent creme hair color system.net wt 2.05 oz (58.2g) (60ml)

A low-ammonia permanent and demi-permanent creme hair color system.
Creates beautiful, rich looking shades and fashion forward color.
Provides expert gray coverage.
Leaves hair with an opalescent finish.
Low ammonia; less than 1% when mixed.
True to level, true to swatch.

NOTE:

Colors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc

FAQ

Q: What is Scruples True Integrity Crème Color — Neutral Ash Series?
A: The Neutral Ash Series is part of Scruples’ “True Integrity / Opalescent Crème Colour” system — a low-ammonia permanent (or demi-permanent, depending on developer) hair-color line. The “Neutral Ash” shades (e.g. 5NA, 6NA, 7NA, 8NA, 9NA, 10NA) are formulated to deliver cooler, neutral-to-ash tones rather than warm or golden hues, useful for clients who prefer natural, understated color or want to neutralize unwanted warmth.

Q: What are the main benefits of using the Neutral Ash Series?
A:

Offers ash-toned, neutral hair color — giving a subtle, modern, natural-looking finish rather than warm or brassy tones. This is great for clients who want cool blondes/browns or want to counteract warmth in previously lightened hair.
Delivers reliable gray/white hair coverage, while keeping tone neutral/ash — making it suitable for clients who need opacity but don’t want warm undertones.
Uses a low-ammonia formula (less than ~1% when mixed) — less harsh than many traditional permanent colors, which helps preserve hair integrity and scalp comfort while still providing long-lasting results.
Produces an “opalescent finish”: the system is designed to give the “reflection of a translucent with the coverage of an opaque.” This means hair has depth, dimension and shine instead of looking flat — ideal for clients wanting refined, salon-quality color.
The color line is “true to level & true to swatch”, giving stylists better predictability — which helps with consistency across clients and repeat visits.

Q: Who is the Neutral Ash Series best suited for — which clients or hair types benefit most?
A: The Neutral Ash Series is especially good for:

Clients who want cool, ash-toned blondes or browns rather than warm or golden shades.
Clients with previous color, highlights, or lightened hair who need to neutralize brassiness or warmth.
Clients seeking gray/white coverage but prefer a neutral undertone (not warm).
People with sensitive scalp or previously processed hair, since the low-ammonia formula reduces chemical stress.
Salons/stylists offering subtle, wearable, modern-looking color rather than high-fashion or extreme color — for a more natural, everyday look.

Q: How should stylists mix & apply Neutral Ash Color for best results?
A: According to Scruples’ instructions:

Mix 1 part True Integrity color with 1.5 parts developer (1:1.5 ratio).
Apply on dry, unwashed hair using a bowl & brush (or appropriate applicator) to ensure even saturation from root to ends.
Process according to manufacturer instructions — processing times vary depending on hair’s natural level, previous color history, and desired depth/tone. For best results, especially on resistant hair or gray coverage, choose the correct developer strength.
After processing, shampoo with a color-safe shampoo and follow with a conditioner or treatment — this helps lock in moisture, protect hair integrity, and preserve the neutral ash tone.

Q: What results can clients expect after using Neutral Ash Series?
A: Clients should see:

A cool or neutral-ash tone (blonde or brown depending on selected shade) with minimal warmth or brassiness.
Even, consistent coverage — including on gray or resistant hair when properly formulated.
Hair that looks shiny, healthy, and natural — with depth and dimension thanks to the opalescent finish.
A tonal result that lasts — as a permanent or demi-permanent color (depending on developer), so clients get enduring color with lower maintenance.
A softer, more gentle coloring experience compared to high-ammonia dyes — better for scalp comfort and hair integrity over time.

FAQ

Q: What is Scruples True Integrity Crème Color — Neutral Ash Series?
A: The Neutral Ash Series is part of Scruples’ “True Integrity / Opalescent Crème Colour” system, a low-ammonia permanent (or demi-permanent) hair-color line designed to deliver neutral-to-ash toned blonde and brown shades — offering cool, natural, and modern-looking results.

Q: What are the key features and benefits of this series?
A:

Low-ammonia formula (less than 1% when mixed) — gentler on hair and scalp than high-ammonia dyes, helping to preserve hair integrity while coloring.
Expert gray/white-hair coverage — the Neutral Ash Series covers gray effectively while delivering ash/neutral tones.
“Opalescent finish” — the color delivers the reflection of a translucent with the coverage of an opaque: a soft, dimensional, healthy-looking shine rather than a flat or overly artificial result.
True-to-level & true-to-swatch calibration — shades are formulated to deliver predictable, consistent results so stylists can reliably match swatches to finished hair color.
Rich, creamy consistency — mixes smoothly with developer for even application and full saturation.

Q: What shades are included in the Neutral Ash Series?
A: The series includes a variety of levels for different hair-color needs — for example: 5NA (Neutral Ash Brown), 6NA (Dark Neutral Ash Blonde), 7NA (Medium Neutral Ash Blonde), 8NA (Light Neutral Ash Blonde), 9NA (Very Light Neutral Ash Blonde), and 10NA (Lightest Neutral Ash Blonde).

Q: Who is this series ideal for (hair types / clients / goals)?
A: The Neutral Ash Series is a great match for clients who:

Want cool, ash-toned blondes or brunettes instead of warm or golden tones — perfect for a natural, modern look.
Need gray/white hair coverage but prefer a neutral/ash finish rather than warmth.
Have previously processed, colored, or sensitive hair / scalp, benefiting from a gentler, low-ammonia dye system.
Prefer subtle, wearable color results — ash/neutral tones are often more versatile and low-maintenance than bold fashion colors.
Work with stylists who value predictability and consistency across clients — with true-to-swatch results, it's easier to deliver reliable outcomes repeatably.

Q: What is the recommended mixing and application procedure?
A: According to the manufacturer guidelines for the True Integrity line:

Mix 1 part Neutral Ash color : 1.5 parts developer (e.g. Pure Oxi Creme Developer).
Apply on dry, unwashed hair using a bowl and brush (or similar professional application method) to ensure even saturation root-to-end.
Process for the recommended time depending on hair’s natural level, previous processing, and desired result. For gray coverage or resistant hair, follow the gray-coverage guidelines provided by the system.
After processing, shampoo with a color-safe shampoo, then condition to seal in moisture and preserve hair health and shine.

Q: What results can clients expect after using the Neutral Ash Series?
A: Clients should see hair that has:

A cool, ash or neutral tone (blonde or brunette depending on the selected shade), with minimal warmth or brassiness.
Even, consistent color coverage, including on gray or previously colored hair.
A glossy, dimensional finish with natural-looking depth and shine — thanks to the opalescent finish and conditioning components of the formula.
A long-lasting result, especially with proper color-safe aftercare and maintenance.

Q: Why choose Neutral Ash Series over traditional warm-toned or high-ammonia hair dyes?
A: Choosing Neutral Ash offers a gentler permanent coloring experience (low ammonia), while delivering subtle, modern ash/neutral tones that are versatile, wearable, and often lower maintenance than warmer shades. The predictable, true-to-swatch color result helps stylists deliver consistent quality — great for salon clients seeking reliable, natural looking color rather than dramatic or high-maintenance tones.