{"title":"Direct Dye","description":null,"products":[{"product_id":"scruples-urban-shock-direct-dye-remover","title":"Scruples Urban Shock Direct Dye Remover","description":"\u003cdiv class=\"large-row large-row-under  product-description__no-expand\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003eA game-changing color remover that utilizes water to help gently clear away any existing direct dyes in the hairnet wt 4 oz (113.4g)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves unwanted direct dye haircolor quickly and evenly without damage, NO DEVELOPER REQUIRED!\u003c\/li\u003e\n\u003cli\u003eEasy-to-use formula only removes direct dyes and will not lighten natural hair color or permanent haircolor.\u003c\/li\u003e\n\u003cli\u003eFortified with avocado oil and Scruples Protective Barrier Complex (PBX®) to help protect against breakage and keep hair healthy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"139\" data-end=\"187\"\u003eFAQ \u003c\/h2\u003e\n\u003cp data-start=\"189\" data-end=\"546\"\u003e\u003cstrong data-start=\"189\" data-end=\"244\"\u003eQ: What is Scruples Urban Shock Direct Dye Remover?\u003c\/strong\u003e\u003cbr data-start=\"244\" data-end=\"247\"\u003eA: It’s a professional-strength remover designed specifically to strip out unwanted \u003cstrong data-start=\"331\" data-end=\"386\"\u003edirect-dye (semi-permanent \/ vivid \/ non-oxidative)\u003c\/strong\u003e hair color from hair. Unlike a bleach, it doesn’t lift natural pigment — it targets and removes artificial dye molecules. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"548\" data-end=\"1103\"\u003e\u003cstrong data-start=\"548\" data-end=\"572\"\u003eQ: How does it work?\u003c\/strong\u003e\u003cbr data-start=\"572\" data-end=\"575\"\u003eA: You mix equal parts of the remover powder and \u003cstrong data-start=\"624\" data-end=\"642\"\u003ecold tap water\u003c\/strong\u003e (1:1 ratio) in a non-metal bowl. \u003cbr data-start=\"713\" data-end=\"716\"\u003eThen apply on hair treated with direct dye, cover with a processing cap (no heat), process up to about \u003cstrong data-start=\"819\" data-end=\"833\"\u003e30 minutes\u003c\/strong\u003e (checking frequently), and rinse thoroughly. \u003cbr data-start=\"916\" data-end=\"919\"\u003eAfter rinsing, follow with a deep-cleansing or clarifying shampoo, then condition (for example with a detangling conditioner) to restore moisture.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1105\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1105\" data-end=\"1165\"\u003eQ: What does the remover do — and what does it \u003cem data-start=\"1154\" data-end=\"1159\"\u003enot\u003c\/em\u003e do?\u003c\/strong\u003e\u003cbr data-start=\"1165\" data-end=\"1168\"\u003eA: \u003cstrong data-start=\"1171\" data-end=\"1179\"\u003eDoes\u003c\/strong\u003e: removes existing direct\/semi-permanent dyes evenly and gently, helping hair return closer to its pre-colored state. \u003cbr data-start=\"1334\" data-end=\"1337\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1349\"\u003eDoes not\u003c\/strong\u003e: lighten natural hair color or permanent oxidative hair dyes — it's only for direct-dye removal. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1486\" data-end=\"1881\"\u003e\u003cstrong data-start=\"1486\" data-end=\"1520\"\u003eQ: Is it safe for hair health?\u003c\/strong\u003e\u003cbr data-start=\"1520\" data-end=\"1523\"\u003eA: Yes — the formula is fortified with \u003cstrong data-start=\"1562\" data-end=\"1577\"\u003eavocado oil\u003c\/strong\u003e and the brand’s \u003cstrong data-start=\"1594\" data-end=\"1629\"\u003ePBX® Protective Barrier Complex\u003c\/strong\u003e, which help protect hair from breakage and support hair integrity while removing color. \u003cbr data-start=\"1755\" data-end=\"1758\"\u003eIt’s also gluten-free and fragrance-free, which is beneficial for sensitive scalps.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1883\" data-end=\"1984\"\u003e\u003cstrong data-start=\"1883\" data-end=\"1949\"\u003eQ: When is this product especially useful \/ who should use it?\u003c\/strong\u003e\u003cbr data-start=\"1949\" data-end=\"1952\"\u003eA: It’s ideal for clients who:\u003c\/p\u003e\n\u003cul data-start=\"1985\" data-end=\"2276\"\u003e\n\u003cli data-start=\"1985\" data-end=\"2119\"\u003e\n\u003cp data-start=\"1987\" data-end=\"2119\"\u003eHave previously applied direct-dye or vivid\/semi-permanent color and want to \u003cstrong data-start=\"2064\" data-end=\"2089\"\u003eremove or reset color\u003c\/strong\u003e before a new color service.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2120\" data-end=\"2207\"\u003e\n\u003cp data-start=\"2122\" data-end=\"2207\"\u003eWant to correct unwanted or uneven direct-dye results without the damage of bleach.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2208\" data-end=\"2276\"\u003e\n\u003cp data-start=\"2210\" data-end=\"2276\"\u003ePrefer a gentler, no-developer, low-lift color removal solution.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2278\" data-end=\"2724\"\u003e\u003cstrong data-start=\"2278\" data-end=\"2337\"\u003eQ: What precautions should stylists take when using it?\u003c\/strong\u003e\u003cbr data-start=\"2337\" data-end=\"2340\"\u003eA: Because it only removes direct dyes, always \u003cstrong data-start=\"2387\" data-end=\"2423\"\u003econfirm the hair’s color history\u003c\/strong\u003e (direct vs. permanent dye). Do \u003cstrong data-start=\"2455\" data-end=\"2462\"\u003enot\u003c\/strong\u003e use with heat — process at room temperature only.\u003cbr data-start=\"2550\" data-end=\"2553\"\u003eAfter removal, use a clarifying shampoo then a nourishing conditioner or treatment, as hair cuticle will need care and hydration. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2726\" data-end=\"3188\"\u003e\u003cstrong data-start=\"2726\" data-end=\"2765\"\u003eQ: What results can clients expect?\u003c\/strong\u003e\u003cbr data-start=\"2765\" data-end=\"2768\"\u003eA: Clients should see a \u003cstrong data-start=\"2792\" data-end=\"2877\"\u003esignificant reduction or complete removal of unwanted direct\/semi-permanent color\u003c\/strong\u003e, leaving hair closer to its natural or virgin base (or at least a blanker canvas), ready for recoloring or toning without interference from old pigment. Color will fade evenly rather than patchy or spotty, especially when followed by proper cleansing and conditioning. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"BSD Products","offers":[{"title":"Default Title","offer_id":45255459405939,"sku":"SCR873","price":26.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/6171\/5571\/files\/UR_2.jpg?v=1784227102"},{"product_id":"scruples-urban-shock-brights","title":"Scruples Urban Shock Brights","description":"\u003cdiv class=\"large-row large-row-under  product-description__no-expand\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eA shocking series of bright, pigment-packed, direct dye haircolors that expand the URBAN SHOCK palette.\u003c\/li\u003e\n\u003cli\u003eBrightens up the room with long-lasting, highly concentrated colors that last up to 25 shampoos. (results depend on shade(s) used, hair porosity, application and aftercare routine)\u003c\/li\u003e\n\u003cli\u003eEncourages self-expression with 7 intermixable shades and a clear that allows for unlimited palette potential.\u003c\/li\u003e\n\u003cli\u003eScruples' Protective Barrier Complex (PBX®) surrounds and shields the direct dye molecule during application, for seamless color saturation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"213\" data-end=\"250\"\u003eFAQ – Scruples Urban Shock Brights\u003c\/h2\u003e\n\u003cp data-start=\"252\" data-end=\"731\"\u003e\u003cstrong data-start=\"252\" data-end=\"322\"\u003eQ1. What is Urban Shock Brights and what type of hair color is it?\u003c\/strong\u003e\u003cbr data-start=\"322\" data-end=\"325\"\u003e\u003cstrong data-start=\"325\" data-end=\"332\"\u003eA1.\u003c\/strong\u003e Urban Shock Brights is a \u003cem data-start=\"358\" data-end=\"401\"\u003edirect-dye, gel-based creative hair color\u003c\/em\u003e line — meaning it deposits vibrant pigments without requiring a developer. \u003cbr data-start=\"514\" data-end=\"517\"\u003eBecause it’s “direct dye,” it’s ideal for creative, fashion, and vivid color work (bright shades, pastel blends, or dramatic tone changes) rather than standard permanent color.\u003c\/p\u003e\n\u003cp data-start=\"733\" data-end=\"1046\"\u003e\u003cstrong data-start=\"733\" data-end=\"810\"\u003eQ2. What makes Urban Shock Brights special compared to typical hair dyes?\u003c\/strong\u003e\u003cbr data-start=\"810\" data-end=\"813\"\u003e\u003cstrong data-start=\"813\" data-end=\"820\"\u003eA2.\u003c\/strong\u003e - It uses a highly concentrated pigment formula, giving bold, vivid color results with lower damage risk because no peroxide, no PPD, no ammonia, and no additional developer are needed.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"1047\" data-end=\"1548\"\u003e\n\u003cli data-start=\"1047\" data-end=\"1350\"\u003e\n\u003cp data-start=\"1049\" data-end=\"1350\"\u003eThe formula includes a protective blend — featuring the brand’s proprietary protective complex (PBX®) plus conditioning components (like ECOCERT® certified shea butter and superfruits) — which helps shield the hair during application and adds moisture\/softness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1351\" data-end=\"1548\"\u003e\n\u003cp data-start=\"1353\" data-end=\"1548\"\u003eThe results can last up to ~25 shampoos (depending on hair porosity, aftercare, shade used), giving a good balance between vivid fashion tones and longevity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1550\" data-end=\"2169\"\u003e\u003cstrong data-start=\"1550\" data-end=\"1637\"\u003eQ3. Which shades are available — and is there flexibility for mixing custom colors?\u003c\/strong\u003e\u003cbr data-start=\"1637\" data-end=\"1640\"\u003e\u003cstrong data-start=\"1640\" data-end=\"1647\"\u003eA3.\u003c\/strong\u003e The Urban Shock Brights palette includes at least these shades: Aqua-Mint, Berry-Magenta, Ruby-Rose, Amethyst-Lilac, Cobalt-Sky, Charcoal-Silver, and Lemon-Meringue — plus a “Clear Mixer” base that stylists can use to dilute or soften the intensity.\u003cbr data-start=\"1935\" data-end=\"1938\"\u003eYes — because the shades are intermixable (and you have a clear base), stylists can blend to create custom or pastelized versions, allowing for maximum creativity and tailor-made color results.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2171\" data-end=\"2301\"\u003e\u003cstrong data-start=\"2171\" data-end=\"2253\"\u003eQ4. For what kinds of hair or client needs is Urban Shock Brights best suited?\u003c\/strong\u003e\u003cbr data-start=\"2253\" data-end=\"2256\"\u003e\u003cstrong data-start=\"2256\" data-end=\"2263\"\u003eA4.\u003c\/strong\u003e Urban Shock Brights works best for:\u003c\/p\u003e\n\u003cul data-start=\"2302\" data-end=\"2808\"\u003e\n\u003cli data-start=\"2302\" data-end=\"2412\"\u003e\n\u003cp data-start=\"2304\" data-end=\"2412\"\u003eClients wanting \u003cstrong data-start=\"2320\" data-end=\"2363\"\u003efashion-forward, vivid, creative colors\u003c\/strong\u003e (bright tones, pastels, bold transformations).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2413\" data-end=\"2594\"\u003e\n\u003cp data-start=\"2415\" data-end=\"2594\"\u003ePre-lightened or bleached hair (or hair with light base tones), because direct dyes show up best on lighter bases — ideal for stylists doing creative or trending color services.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2595\" data-end=\"2808\"\u003e\n\u003cp data-start=\"2597\" data-end=\"2808\"\u003eClients looking for \u003cstrong data-start=\"2617\" data-end=\"2651\"\u003esemi-lasting, expressive color\u003c\/strong\u003e without the commitment (or damage potential) of permanent peroxide-based dye — good for color change experimentation, seasonal looks, or frequent updates.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2810\" data-end=\"3464\"\u003e\u003cstrong data-start=\"2810\" data-end=\"2891\"\u003eQ5. How should stylists apply Urban Shock Brights — any special instructions?\u003c\/strong\u003e\u003cbr data-start=\"2891\" data-end=\"2894\"\u003e\u003cstrong data-start=\"2894\" data-end=\"2901\"\u003eA5.\u003c\/strong\u003e Because it’s a direct-dye gel, no developer or peroxide is required. The stylists simply apply the gel color onto clean, pre-lightened or light-toned hair, saturate the strands evenly, leave it per the brand’s recommended processing time (as specified on packaging\/instructions), then rinse.\u003cbr data-start=\"3231\" data-end=\"3234\"\u003eBecause of the intense pigment, using the Clear Mixer from the Brights line (or diluting with a light base) is recommended when clients want softer or pastel tones rather than full saturation.\u003c\/p\u003e\n\u003cp data-start=\"3466\" data-end=\"4043\"\u003e\u003cstrong data-start=\"3466\" data-end=\"3583\"\u003eQ6. What aftercare or maintenance should be recommended to clients using Brights for best longevity and vibrancy?\u003c\/strong\u003e\u003cbr data-start=\"3583\" data-end=\"3586\"\u003e\u003cstrong data-start=\"3586\" data-end=\"3593\"\u003eA6.\u003c\/strong\u003e Because direct dye colors tend to fade more quickly than permanent color, recommend \u003cstrong data-start=\"3678\" data-end=\"3739\"\u003ecolor-safe, sulfate-free shampoos and gentle conditioners\u003c\/strong\u003e, less frequent washing, cold\/warm water (not hot), and minimal heat styling — to prolong color life.\u003cbr data-start=\"3840\" data-end=\"3843\"\u003eGiven that Brights promises up to ~25 washes under ideal conditions, proper aftercare and use of color-protective products will maximize vibrancy and longevity.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"BSD Products","offers":[{"title":"Amethyst","offer_id":45255464943731,"sku":"SCRURBAL","price":9.57,"currency_code":"USD","in_stock":true},{"title":"Aqua","offer_id":45255464976499,"sku":"SCRURBAM","price":9.57,"currency_code":"USD","in_stock":true},{"title":"Berry","offer_id":45255465009267,"sku":"SCRURBBM","price":9.57,"currency_code":"USD","in_stock":true},{"title":"Charcoal","offer_id":45255465042035,"sku":"SCRURBCHS","price":9.57,"currency_code":"USD","in_stock":true},{"title":"Cobalt","offer_id":45255465074803,"sku":"SCRURBCS","price":9.57,"currency_code":"USD","in_stock":true},{"title":"Clear","offer_id":45255465107571,"sku":"SCRURBCM","price":9.57,"currency_code":"USD","in_stock":true},{"title":"Ruby Rose","offer_id":45376489193587,"sku":"SCRURBRR","price":9.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/6171\/5571\/files\/URBA_9ba1c716-8e78-4f89-9521-7c1b38ff72e8.jpg?v=1784227139"},{"product_id":"scruples-urban-shock-color-craze","title":"Scruples Urban Shock Color Craze","description":"\u003cp\u003eOffering unlimited pastel and custom color mixing options, creativity knows no bounds with Scruples URBAN SHOCK Color Craze! These eight intense direct-dye colors are conditioner based, contain no ammonia and require no peroxide developer.2.5 fl oz (75ml)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA series of eight intense direct dye colors\u003c\/li\u003e\n\u003cli\u003eCreates both vibrant and pastel shades on light or prelightened hair and subtle tones on darker, natural or color treated hair.(results depend on shade(s) used, hair porosity, application and aftercare routine)\u003c\/li\u003e\n\u003cli\u003e8 intense haircolor shades and pastel mixer offers unlimited custom color mixing options.\u003c\/li\u003e\n\u003cli\u003eScruples' Protective Barrier Complex (PBX®) surrounds and shields the direct dye molecule during application, for seamless color saturation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BSD Products","offers":[{"title":"Blue","offer_id":45255467466867,"sku":"SCRUSB","price":8.42,"currency_code":"USD","in_stock":true},{"title":"Green","offer_id":45255467499635,"sku":"SCRUSG","price":8.42,"currency_code":"USD","in_stock":true},{"title":"Hor Pink","offer_id":45255467532403,"sku":"SCRUSP","price":8.42,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":45255467565171,"sku":"SCRUSO","price":8.42,"currency_code":"USD","in_stock":true},{"title":"Purple","offer_id":45255467597939,"sku":"SCRUSPR","price":8.42,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":45255467630707,"sku":"SCRUSR","price":8.42,"currency_code":"USD","in_stock":true},{"title":"Teal","offer_id":45255467663475,"sku":"SCRUST","price":8.42,"currency_code":"USD","in_stock":true},{"title":"Yellow","offer_id":45255467696243,"sku":"SCRUSY","price":8.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/6171\/5571\/files\/Scruples_Urban_Shock_Color_Craze.jpg?v=1784227148"},{"product_id":"bbcos-art-tech-control-color","title":"BBCOS Art \u0026 Tech Control Color","description":"\u003csection class=\"description-prodotto\"\u003e\n\u003cdiv class=\"grid-container\"\u003e\n\u003cdiv class=\"grid-x grid-padding-x\"\u003e\n\u003cdiv class=\"large-8 large-offset-2 cell\"\u003e\n\u003cp\u003eThe professional product of the Art \u0026amp; Tech line dedicated to technical - multifunctional modulations associated with neutral and alkaline products. Controlcolor acts on the hair in two specific ways to facilitate its technical processing. It can be used to obtain an insulating or thickening function according to one's needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"prodotto-principale\"\u003e\n\u003cdiv class=\"grid-container\"\u003e\n\u003cdiv class=\"grid-x grid-padding-x align-middle\"\u003e\n\u003cdiv class=\"medium-12 large-4 small-order-2 medium-order-3 large-order-1 cell\"\u003e\n\u003cdiv class=\"info\"\u003e\n\u003cp\u003eThe product for technical-multifunctional modulations in association with neutral and alkaline products.\u003c\/p\u003e\n\u003ch5\u003e1. THICKENING FUNCTION\u003c\/h5\u003e\n\u003cp\u003eIt increases the viscosity of the technical product in favor of the needs of use.\u003c\/p\u003e\n\u003ch5\u003e2. INSULATING FUNCTION\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eAllows you to use different coloring formulas, placing the strands directly in contact and therefore preventing color transfer.\u003c\/li\u003e\n\u003cli\u003eAllows you to place colored locks in contact with NON-colored hair, as long as previously moistened with controlColor.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"medium-6 large-4 small-order-1 medium-order-2 large-order-2 cell center\"\u003e\u003cpicture\u003e\u003csource type=\"image\/webp\" srcset=\"\/images\/prodotti\/art\u0026amp;tech-controlcolor.webp\"\u003e\u003csource type=\"image\/png\" srcset=\"\/images\/prodotti\/art\u0026amp;tech-controlcolor.png\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"medium-6 large-4 small-order-3 medium-order-1 large-order-3 cell\"\u003e\n\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eSUGGESTED DOSE for Innovationevo - KeratinColor - White Meches - White Meches cream - KeratinDeco:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMIX in the ratio 10:1 (10%) calculated on creams or powders before adding the oxidant, which in turn will have to be determined considering only the quantity of the dye cream.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eExample: 100 gr Innovationevo + 150 gr Oxygen + 10 gr ControlColor.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSUGGESTED DOSE for COLORTRIBE\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMIX in the ratio \u003cstrong\u003e10:1.5\u003c\/strong\u003e (15%)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eExample: 100 gr COLORTRIBE (Hair Color) with 15 gr controlColor.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"medium-6 large-4 small-order-3 medium-order-1 large-order-3 cell\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"medium-6 large-4 small-order-3 medium-order-1 large-order-3 cell\"\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBBCOS Control Color\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(Art \u0026amp; Tech line) is a professional multifunctional additive for hair coloring and technical services. It acts as both a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ethickener\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(increasing viscosity of color\/bleach mixtures) and an\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003einsulator\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(preventing color transfer or bleeding between adjacent strands or colored vs. non-colored hair).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Bbcos","offers":[{"title":"Default Title","offer_id":45278020534387,"sku":"BBCATCC","price":13.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/6171\/5571\/files\/BBCOSArt_TechControlColor.jpg?v=1784834969"},{"product_id":"tressa-water-colors-intense-shampoo","title":"Tressa Water Colors Intense Shampoo","description":"\u003cp\u003eWATERCOLORS Intense Shampoo has been developed with technology using a new approach to provide the most Intense deposit of direct dye in a shampoo ever! Intense color and amazing condition is achieved by using Complex Direct Dyes delivered by Cat-ionic Conditioners from natural renewable sources allows WC Intense to live in the 5.3 to 5.8 PH range accomplishing a deep deposit without the harsh drying effect of others on the market. WC Intense is the solution for Direct Dye customer’s two main objectives – Fading and Commitment.\u003c\/p\u003e","brand":"BSD Products","offers":[{"title":"Green","offer_id":45384234139763,"sku":"TRSWTCSGR","price":14.8,"currency_code":"USD","in_stock":true},{"title":"Teal","offer_id":45384234172531,"sku":"TRSWTCS","price":14.8,"currency_code":"USD","in_stock":true},{"title":"Blue","offer_id":45384234205299,"sku":"TRSWTCSBL","price":14.8,"currency_code":"USD","in_stock":true},{"title":"Purple","offer_id":45384234238067,"sku":"TRSWTCSPR","price":14.8,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":45384234270835,"sku":"TRSWTCSPK","price":14.8,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":45384234303603,"sku":"TRSWTCSR","price":14.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/6171\/5571\/files\/TressaWaterColorsIntenseShampoo_93d7b89f-06f8-4a08-9d7d-8328db4390b3.jpg?v=1787331743"}],"url":"https:\/\/bsdproducts.com\/collections\/direct-dye.oembed","provider":"BSD Products","version":"1.0","type":"link"}